• • • videos • • •
from the creative b2b marketing youtube channel
Hey Marketing Rockstars! Here are some select videos from the CreativeB2BMarketing YouTube channel. Some of these are an overview of a few key strategies from course modules while others are just rants, critiques, stories, and insights about the big bad world of B2B Marketing.
Rock on — Randall
E n j o y !
Knowing Your Buyer Group Dynamics is CRITICAL to the Success of ALL Your Marketing Communications
This is a quick overview of the most important module in the Creative B2B Marketing course. Your marketing ecosystem needs to map to the different stakeholders and influencers in your particular buyer group. You will accelerate revenue and establish positive brand authority when you implement this cornerstone for your demand generation strategies.
How to Create Messaging that is VALUABLE and IRRESISTIBLE to Your Prospects
How to create messaging "gold nuggets" that get used across your website and all your marketing assets. These messaging blocks map the objectives, pain-points and responsibilities of your Buyer Group to your product/solution's benefits & features.
DO NOT WATCH THIS VIDEO if you have not first reviewed Module 1: Know Your Buyer Group or at least reviewed the quick Overview of that Module.This is a quick overview of Module 2 in the Creative B2B Marketing course and it assumes you understand and have mapped out your Buyer Group.
How to Structure Your Website for Maximum Sales and SEO & AEO Optimization
ADVANCED TACTICS with step-by-step examples show you how to structure your website content so it maximizes conversions and boosts your visibility for SEO + AEO (AI Search) optimization.
This is an overview of some of the Creative B2B Marketing course Module 7 content. This video assumes you have identified your BUYER GROUP DYNAMICS and you have NAILED YOUR MESSAGING. If you have NOT, go watch those vids first to get the most from this video.